1:1 Private & Group Practice coaching
Running a private practice means making a lot of decisions that most clinicians were never trained to make.
How much should you charge? Should you take insurance? How do you have a successful cash pay practice? When is it time to hire? Can you actually afford that hire? And how do you build something sustainable without creating a business you eventually resent running?
As a social worker and group practice owner, Will brings the perspective of both a clinician and an owner to coaching. He has built and operated cash-pay and insurance-based practices across multiple states, giving him firsthand experience with many of the decisions practice owners face. Rather than offering a one-size-fits-all formula for practice ownership, he works with you to understand your goals, your numbers, your values, and the realities of your practice so you can make more informed decisions about what comes next.
Coaching Built Around Your Practice
There is no single “right” way to run a private practice.
Some owners want a small solo practice with a full caseload and very little overhead. Others want to hire their first clinician, build a larger group, step away from clinical work, or create a business that can operate without their involvement in every decision.
Coaching is individualized around where you are now and where you want to go.
Topics may include:
Starting or structuring a new private practice
Transitioning from a group practice or third-party platform into solo practice
Deciding whether to accept insurance or remain out of network
Understanding reimbursement, expenses, and practice profitability
Setting fees and clinician compensation
Hiring your first employee or expanding an existing team
Creating sustainable administrative and operational systems
Evaluating staffing and leadership structures
Improving workflows, policies, and accountability
Planning for growth without sacrificing practice culture
Understanding your numbers and making financially informed decisions
Navigating insurance-related business decisions
Identifying where the owner is becoming a bottleneck
Working through a specific challenge or decision in your practice
Sometimes coaching is about building something new. Other times, it is about figuring out why something that already exists is not working as well as you want it to.
From Solo Practice to Group Practice
You do not need to already own a group practice to benefit from business coaching.
Will works with clinicians at different stages of practice ownership—from providers who are considering opening a solo practice to established owners managing teams, payroll, leadership, and growth.
You may be ready to leave a group practice but unsure where to begin. You may have a successful solo practice and be wondering whether hiring makes financial or personal sense. Or you may already have a team and need help creating stronger systems, improving profitability, or deciding what the next stage of the business should look like.
Wherever you are starting, the goal is to help you make intentional decisions rather than simply following what other practice owners say you “should” do.
"I connected with Will at the very beginning of building my group practice, and he's been integral to getting it off the ground. From day one, he's been warm, professional, and incredibly knowledgeable. Working with him has saved me countless hours of research. He draws on both his own experience and his broader knowledge of group practices, which has made all the difference. I'd wholeheartedly recommend his services to anyone building a group practice."
- Caitlin Vinter Era Psychotherapy
Clinical Experience Meets Business Experience
Private practice decisions are rarely just business decisions.
They affect clinicians, clients, access to care, clinical quality, workload, and the culture of the practice itself. Will’s background as a licensed clinical social worker means coaching does not approach your practice as if it were interchangeable with any other small business.
At the same time, good intentions alone do not make a practice financially sustainable.
Coaching brings those two realities together: building a practice that reflects your clinical and organizational values while also understanding the numbers, systems, and business decisions required to keep it viable.
There Is No Secret Formula
Practice owners are surrounded by advice about what they are supposed to do: charge more, stop taking insurance, hire contractors, hire employees, build passive income, grow a group, stay solo, automate everything.
The reality is that the right decision depends on the practice.
Will’s approach is direct, practical, and nonjudgmental. Coaching is not about convincing you to build your practice the way he built his. It is about helping you understand the tradeoffs behind your options so you can decide what makes sense for your goals, finances, values, and life.
The work is also informed by a neurodivergent lens, with an emphasis on creating systems that are usable in real life rather than theoretically perfect on paper.
Ongoing Support or a Specific Problem
You do not need to have a major growth plan to work together.
Some practice owners use coaching as ongoing support while they build or manage their business. Others come in with one specific question, project, or decision they want help thinking through.
Maybe you need to determine whether you can afford another employee. Maybe your practice is busy but not as profitable as you expected. Maybe you need to redesign an administrative workflow, prepare to hire your first clinician, or finally make the leap into private practice.
We can start with the problem in front of you.
Frequently Asked Questions
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Our private practice coaching is designed for therapists and behavioral health providers at many stages of practice ownership.
You might be preparing to open a solo private practice, deciding whether to accept insurance, considering your first hire, expanding into a group practice, or running an established practice that needs stronger systems, better profitability, or a clearer path forward.
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Coaching can address the actual business questions you are facing rather than following a preset curriculum.
Common topics include private practice startup, insurance strategy, fee setting, profitability, clinician compensation, hiring, group practice growth, leadership structures, workflows, policies, marketing, administrative systems, and understanding the financial health of your practice.
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No. Bigger is not automatically better.
Some coaching clients want to build group practices while others want a sustainable solo practice, a smaller team, fewer administrative responsibilities, or simply a business that supports the life they want to have.
Private practice coaching is about determining what makes sense for your goals rather than pushing you toward a particular business model.
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Practice coaching focuses on the business of running a private or group behavioral health practice. That may include decisions around profitability, hiring, insurance participation, operations, marketing, growth, or practice structure.
Billing training focuses specifically on teaching you or your administrative staff how to manage medical billing, including claims, EOBs, denials, insurance verification, payment tracking, and billing workflows.
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Not necessarily.
Some practice owners come to coaching with one very specific question or decision. Others know their practice is not working as well as they would like but need help identifying where the problem actually is.
You can bring a specific challenge, a new idea, your financial questions, or simply the sense that something needs to change.
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Solo practice coaching is $200 per hour, while group practice coaching is $300 per hour. Sessions can be prorated based on length.
Group practice coaching is priced differently because the questions involved often include additional layers such as hiring, clinician compensation, leadership, systems, policies, profitability, and managing a growing team.
Build a Practice That Works for You
The goal is not simply to build a bigger practice. It is to build one that is financially sustainable, operationally manageable, and aligned with what you actually want from practice ownership.
Whether you are starting from scratch, preparing for your first hire, or trying to make an established group practice work better, coaching can help you figure out what comes next.
Contact Us and we’ll get back to you promptly. Schedule a free 30-minute consultation to talk through what you're working on and whether coaching is the right fit.